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Pain point CoBuyer Club is a startup that connects individuals that want to purchase a home but are unable to on their own. Our client needed an entire suite of branding, content creation, and custom development to bring their idea to life.  Solution Our client wanted to create a brand that could become synonymous with community, representing the interconnection between people pursuing a common goal. The core values of the brand were community, integrity, and growth, embodying the everyman archetype to emit trust, ease, and hope. We developed a simple yet memorable look and feel for the CoBuyer Club brand, and put together a comprehensive brand guide with logo and typography guidelines and examples. Next we helped our client plan the strategy for the startup release. We built a pre-release page and launched a campaign utilizing social media and targeted advertising to a specific demographic to gather early adopters of the concept. To build the CoBuyer Club platform, we utilized Google's Firebase due to the variety of tools it provided and the ability to scale to multiple platforms. Our stack for this project also included Firestore and angular. The application needed a full suite of tools developed including 2FA, membership, payment processing, real-estate base calculators, blog, identity verification, & trust scoring, member communication, and member posting. Result Our client was thrilled with the result. We were able to provide a full brand, launch a pre-release campaign, collect early adopters, and generate deeper interest by potential investors in the start up all within 4 months. CoByer Club is currently planning its next phase and raising more capital and plans to release its membership platform in the near future. In the meantime, they are still gathering early adopters and additional data, and adding more features for a successful primary release. Comments are closed.
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